Contact Us

About Us

Analytica Consulting serves clients in both private and public sectors, helping businesses use their data to make better decisions and run their operations more effectively

  • Home /
  • About

Our Management Team

Steve Rimar Analytica CEO
View bio

Steve Rimar

CEO & Founder

Jennifer De La Cruz
View bio

Jennifer De La Cruz

Senior Director of Analytics

Clifton Leung
View bio

Clifton Leung

Senior Director of Finance & Operations

Laura_Carlson
View bio

Laura Powell

Director of Project Management and Client Operations

Meet the Staff

We bring your data into focus

Data is quickly becoming one of the most important assets of any organization. Companies need to be able to use their data to make better decisions and run their businesses more effectively. That’s where we come in…

  • Our firm specializes in providing data analytics, visualization, data engineering, machine learning and statistical modeling.
  • We support multiple platforms including Tableau, Qlik, Denodo, Snowflake, Microsoft PowerBI, Splunk, R, Python, SPSS and SAS.
  • We’re not just a technology firm, we help define key metrics and improve business operations.
  • Our staff has domain expertise in many arenas including healthcare, biotech, medical device, finance, manufacturing, quality, marketing, product development and sales operations.
View Services
Analytics consulting firm
San Diego Business Journal best places to work logo

Best places to work

5-time winner

Analytica Consulting has been named one of the top small businesses to work for 5 consecutive years: 2018, 2019, 2020, 2021, and 2022.

Sectors

Analytica Consulting has domain expertise in several areas including but not limited to:

Federal Government

  • Health and Human Services
  • Energy
  • Environment
  • Technology
  • Defense

State & Local Government

  • Public Health
  • Environmental Protection
  • Technology
  • Transportation
  • Services

Commercial

  • Biotech
  • Life Sciences
  • Manufacturing
  • Public Health
  • Insurance
  • Energy

Healthcare

  • Pharma
  • Public Health
  • Health Tech
  • Adminstration
  • Hospitals
  • Devices

Education

  • Higher Education
  • K-12
  • Non-Profits
  • Administration
data analytics consulting

Our Vision

Analytica Consulting’s vision is to become the most trusted data analytics service provider in California, servicing both public and private sectors. We pride ourselves in providing personal attention to all our clients as well as providing objective and trustworthy advice. We hold our staff to very high standards, are incredibly meticulous, and follow industry best practices to ensure our work goes beyond meeting our client’s needs.

Contact Us

Certifications and Awards

Certifications

  • SBA Micro
  • Small Local Business Enterprise (SLBE)
  • Tableau Certified Consultants
  • Snowflake Certified Consultants

Contract Vehicles

  • State of California CMAS – 3-16-70-3272A
  • State of California IT MSA – 5-22-70-25-022
  • GSA MAS - 47QTCA23D00AM

Awards

  • San Diego Business Journal ranked top 15 Best Places to Work in San Diego (2018-2022)

Featured Insights

We are a technology services firm that specializes in providing data analytics, visualization, data engineering, data governance and data science. We work with many US Government agencies and Fortune 500 organizations

Linkedin
Quick Links
Contact Us

Email: info@analyticaconsulting.com

Copyright © 2025 | Analytica Consulting

Website by Encompass Creative

Steve Rimar

CEO and Founder

Steve Rimar is a data analytics expert, technology evangelist, entrepreneur, and engineer with over 20 years’ experience in the software engineering, business intelligence, and IT industries. Steve has earned multiple honors including being published in CNN, NBC, Investor’s Business Daily, InformationWeek, Accenture’s Annual Report, Qualcomm’s Report About People and holds two U.S. patents. Steve’s experience and industry recognition within the data analytics field provided him the opportunity to found Analytica Consulting in 2014.

Jennifer De La Cruz

Senior Director of Analytics

As Senior Director of Analytics, Jennifer manages Analytica’s consulting organization and is responsible for the delivery of all client projects. She is an accomplished data analytics professional with over 25 years of experience in consulting and industry. Jennifer holds a master’s degree in data science and engineering from UC San Diego, an MBA from Wharton, and a master’s degree in engineering from Stanford University. She is also certified as a Lean Six Sigma Master Black Belt.

Jennifer has a passion for using statistics and data science to solve complex, high-value business problems. Her experience spans a range of functions including financial management, process improvement, operations management, product development and product quality. Jennifer’s industry strengths lie in information systems, financial services, healthcare, engineering, manufacturing, and insurance.

Clifton Leung

Senior Director of Finance & Operations

Clifton is an accomplished Finance and Operations executive with over 17 years of expertise working for large consulting firms such as Deloitte and PWC. He has expertise specializing in strategic and financial advisory, business operations process redesign, and advancing high performing teams. Clifton holds an MBA in Finance and Management Science from the University of California Irvine and a Bachelor’s of Business Administration from Northeastern University.

Clifton excels at restructuring business processes, leading the implementation of complex financial procedures to optimize resources, driving analytical support and execution of business development initiatives, and partnering with cross-functional teams to achieve objectives. He has a dynamic professional background with experience across industry verticals, including Consumer Products, Technology, Financial Services, Healthcare, Energy & Utilities, Entertainment, and Telecom.

Laura POWELL

Director of Project Management and Client Operations

Laura is a certified Project Management Professional (PMP) and is responsible for overseeing project planning, resource coordination, and delivery operations across client engagements. She brings extensive experience managing complex, multi-year initiatives and fostering strong client relationships across government and commercial sectors. As our Director of Project Management and Client Operations, she drives the implementation of standardized project methodologies and ensures alignment between delivery teams, operations, and executive leadership. Since joining Analytica in 2021, she has also contributed to internal initiatives in financial analysis, forecasting, business development, and operations. Prior to Analytica, Laura spent 8 years at Goldman Sachs managing cross-functional processes and client relationships in operational leadership roles. She holds a B.A. in Economics and Psychology from Bucknell University.

Adita Zeqollari

Senior Data Engineer

Adita holds an M.S. in Data Science & Engineering from the University of California, San Diego and a B.S. in Financial Mathematics and Statistics from the University of California, Santa Barbara. Adita has more than 10 years of experience in multiple sectors including healthcare, biotech, and education.

Her expertise spans a variety of data analytics areas including machine learning, natural language processing, data visualization, data governance and data management. She has a strong working knowledge of several data analytics tools including Python, Apache Spark, SAS, Tableau, Alteryx, SQL, Oracle BI, and IBM Cognos.