About Us

Analytica Consulting serves clients in both private and public sectors, helping businesses use their data to make better decisions and run their operations more effectively

Our Management Team

Steve Rimar Analytica CEO

Steve Rimar

CEO & Founder

Jennifer De La Cruz

Jennifer De La Cruz

Senior Director of Analytics

Clifton Leung

Clifton Leung

Senior Director of Finance & Operations

Brent Johnson

Brent Johnson

Director of Analytics

Laura_Carlson

Laura Powell

Associate Director of Finance & Operations

We bring your data into focus

Data is quickly becoming one of the most important assets of any organization. Companies need to be able to use their data to make better decisions and run their businesses more effectively. That’s where we come in…

Analytics consulting firm
San Diego Business Journal best places to work logo

Best places to work

5-time winner

Analytica Consulting has been named one of the top small businesses to work for 5 consecutive years: 2018, 2019, 2020, 2021, and 2022.

Sectors

Analytica Consulting has domain expertise in several areas including but not limited to:

Federal Government

State & Local Government

Commercial

Healthcare

Education

data analytics consulting

Our Vision

Analytica Consulting’s vision is to become the most trusted data analytics service provider in California, servicing both public and private sectors. We pride ourselves in providing personal attention to all our clients as well as providing objective and trustworthy advice. We hold our staff to very high standards, are incredibly meticulous, and follow industry best practices to ensure our work goes beyond meeting our client’s needs.

Certifications and Awards

Certifications

Contract Vehicles

Awards

Steve Rimar

CEO and Founder

Steve Rimar is a data analytics expert, technology evangelist, entrepreneur, and engineer with over 20 years’ experience in the software engineering, business intelligence, and IT industries. Steve has earned multiple honors including being published in CNN, NBC, Investor’s Business Daily, InformationWeek, Accenture’s Annual Report, Qualcomm’s Report About People and holds two U.S. patents. Steve’s experience and industry recognition within the data analytics field provided him the opportunity to found Analytica Consulting in 2014.

Jennifer De La Cruz

Senior Director of Analytics

As Senior Director of Analytics, Jennifer manages Analytica’s consulting organization and is responsible for the delivery of all client projects. She is an accomplished data analytics professional with over 25 years of experience in consulting and industry. Jennifer holds a master’s degree in data science and engineering from UC San Diego, an MBA from Wharton, and a master’s degree in engineering from Stanford University. She is also certified as a Lean Six Sigma Master Black Belt.

Jennifer has a passion for using statistics and data science to solve complex, high-value business problems. Her experience spans a range of functions including financial management, process improvement, operations management, product development and product quality. Jennifer’s industry strengths lie in information systems, financial services, healthcare, engineering, manufacturing, and insurance.

Clifton Leung

Senior Director of Finance & Operations

Clifton is an accomplished Finance and Operations executive with over 17 years of expertise working for large consulting firms such as Deloitte and PWC. He has expertise specializing in strategic and financial advisory, business operations process redesign, and advancing high performing teams. Clifton holds an MBA in Finance and Management Science from the University of California Irvine and a Bachelor’s of Business Administration from Northeastern University.

Clifton excels at restructuring business processes, leading the implementation of complex financial procedures to optimize resources, driving analytical support and execution of business development initiatives, and partnering with cross-functional teams to achieve objectives. He has a dynamic professional background with experience across industry verticals, including Consumer Products, Technology, Financial Services, Healthcare, Energy & Utilities, Entertainment, and Telecom.

Brent Johnson

Director of Analytics

Brent is a seasoned business intelligence executive and data visualization expert with over 15 years of experience and an MBA from UC Davis. He is a Tableau Certified Professional and is proficient with several platforms including Microsoft, Tableau, Salesforce, Cognos, and Denodo.

Brent has deep expertise in the public health, healthcare, vision, pharmaceutical, and biomedical research industries. He helps clients utilize their data to improve decision-making and increase efficiency. He has garnered extensive experience managing numerous government agency data projects for the the States of California and Nebraska. He has also managed implementations at several commercial Fortune 500 organizations including Pfizer, Illumina and Qualcomm.

Laura POWELL

Associate Director of Finance & Operations

As an Associate Director, Laura serves as a project manager for several multi-year state and local government engagements, while also managing key operational functions of the business including financial analysis, forecasting, business development, and HR compliance. Laura joined Analytica in 2021 after an 8 year career in various back-office roles at Goldman Sachs in NYC. She supported various divisions during her time at GS, and most recently managed bespoke Physical Commodities arrangements for the Structured Finance Desk, overseeing client relationships and critical processes including contract reviews, reconciliations, model creation, process enhancements, and reporting. 

Laura holds a B.A. in Economics and Psychology from Bucknell University and is a PMI certified Project Management Professional (PMP). Her expertise lies in project management, risk mitigation, and providing exceptional client service. With a commitment to excellence, she is dedicated to driving success and efficiency in every project she undertakes.

 

Adita Zeqollari

Senior Data Engineer

Adita holds an M.S. in Data Science & Engineering from the University of California, San Diego and a B.S. in Financial Mathematics and Statistics from the University of California, Santa Barbara. Adita has more than 10 years of experience in multiple sectors including healthcare, biotech, and education.

Her expertise spans a variety of data analytics areas including machine learning, natural language processing, data visualization, data governance and data management. She has a strong working knowledge of several data analytics tools including Python, Apache Spark, SAS, Tableau, Alteryx, SQL, Oracle BI, and IBM Cognos.